Why does optical quality matter?

Optical quality does matter! Never before in history has the consumer had so many choices in where to purchase goods and services. From the big box stores to the mom and pop store, from the retail chain store to the internet, choices are seemingly endless. Certainly the optical industry has not escaped this trend. But make no mistake, choice is a good thing.

So the question is: why choose to purchase your eyewear at CarlinVision rather than a discount retailer or even the internet where the prices appear to be much lower? The truth of the matter is prices on optical goods are generally uniform throughout the industry. Mark-ups are standard and the cost of a particular frame and lenses varies little from one optical shop to the next.

The price difference really is a matter of  OPTICAL QUALITY and dispensing EXPERTISE.

Where are these high optical quality lenses and coatings found?

Where are these high optical quality lenses and coatings found? At the offices of your local eye care professionals – like CarlinVision. Why is that? Chain stores are usually limited in brand selection. Most likely they made a deal with a lens manufacturer to sell their brand exclusively – they buy in bulk and pass those savings on to you. Why limit your choice to one or two brands or lens designs when there are hundreds to choose from? Most, if not all, of these brands have the ability to be processed digitally. The same technology and high quality that you enjoy experiencing from your HD television is now available from single vision lenses to progressive no-line bifocals. These choices are usually not available at the big box stores, retail chains and certainly not the internet.

Does highly-trained people matter?

Also note that quality eyewear requires highly-trained people to recommend and dispense these products. More than likely you will not find a highly-trained licensed optician at the retail chain. You are typically waited on by sales people who may have had very little training in the field of opticianry. When a person chooses to purchase glasses online, this valuable service is lost entirely and you alone are left to make the decisions.

So the question remains: Why should a consumer choose to purchase their eyewear at the office of a local eye care professional like CarlinVision?

At The Optical Boutique at CarlinVision you will receive:
• Eyewear made with the best quality materials, workmanship and durability
• Backed by our outstanding warranty
• Highly-trained staff dedicated to helping each customer receive the best care and attention possible
• Vast selection of frames and lenses